Healthcare Technology
Care Navigation System
An empathetic digital ecosystem guiding patients through complex care pathways with personalized treatment information and scheduling.
The Challenge
Cancer patients navigating treatment face overwhelming information and emotional stress. Texas Oncology needed a digital experience that was both informative and deeply empathetic, serving diverse literacy levels and emotional states.
The Solution
We created a human-centered care navigation system with adaptive content complexity, calming visual design informed by healthcare UX research, and a comprehensive component library ensuring consistency across 200+ treatment center pages.
Results
78% reduction in patient support calls for scheduling
4.8/5.0 patient experience rating
200+ location pages served from one design system
Reduced content update time from days to hours
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