Immersive Brand Experience

A groundbreaking digital showroom merging 3D configurator technology with cinematic storytelling to redefine how customers explore vehicles online.

The Challenge

Mazda needed to translate the tactile experience of a physical showroom into a digital space that felt equally premium and immersive, while maintaining sub-3-second load times across devices.

The Solution

We built a WebGL-powered 3D configurator with photorealistic vehicle models, real-time material switching, and cinematic camera transitions. Progressive loading ensures the experience starts fast, with high-fidelity assets streaming in as users explore.

Results