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WMS Digital Development

Digital Development

000

Web Platform

Awards Platform

A performance-optimized submission and voting platform handling millions of concurrent users during peak award season.

The Challenge

The Webby Awards platform needed to handle massive traffic spikes during voting periods—going from 10K to 2M+ concurrent users in minutes—while maintaining a seamless submission workflow for thousands of entrants.

The Solution

We architected a globally distributed platform with edge caching, real-time vote tallying via Redis streams, and a progressively enhanced submission flow that works offline. Auto-scaling infrastructure handles 200x traffic surges without degradation.

Results

99.99% uptime during peak voting period

Sub-200ms TTFB globally via edge network

45% increase in completed submissions

Handled 2.3M concurrent voters

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